Link Building with Guest Posts and Directory Listings. Link building can be an extremely effective and useful method of increasing SEO, yet can be tricky to execute manually. Guest posting is one of the best methods to build links, as it allows you to reach out to a larger audience and get valuable backlinks.
1. Reach out to industry influencers
Guest blogging can be an excellent way to expose your content to new audiences while simultaneously building relationships. Before reaching out to influencers, however, be sure to conduct extensive research in order to maximize this process and maximize results.
Create a list of blogs that accept guest postings in your niche and start reaching out to them! Send a personalized email that has a catchy subject line. You could also mention one of their blog articles as supplementary information.
Next, you should include internal and external links and a bio box containing your website address. This will help with SEO and authority building. Incorporating nofollow tags will prevent Google from penalizing you for spammy links on your bio box.
Monitor comments and social shares after your guest post is live. You can also get more opportunities by responding to reader comments. You can also track traffic from guest postings using the OptinMonster referrer detection feature within Google Analytics dashboard.
2. Find relevant blogs
Successful blogs and the companies behind them take an interest in what their target audience cares about. They understand that audience challenges, frustrations and needs drive traffic; additionally they know their readers don't want information delivered via blog posts - rather they want something actionable that helps solve real world issues.
So when searching for websites to pitch guest posts on, try finding ones relevant to your target audience. Tools like Ahrefs’ free backlink checker can help you find high-quality websites with relevant audiences, depending on how established your brand has become. Once found, analyze the content to determine what topics are popular on these platforms.
You can gain insights into the types of content that have been successful in the past by using tools like Oktopus and Digg. Remember that all writing must be grammatically accurate and provide value to readers. Otherwise, it is best to avoid guest posting.
Another consideration is to ensure the website on which you're writing allows you to link out to both internal and external content pieces for more in-depth reader knowledge, but only include them if contextually appropriate.
3. Offer something in return
Submitting guest posts to other websites allows you to gain exposure in front of their audiences while also receiving https://www.guestpostboost.com/is-guest-posting-black-hat-seo a backlink that points back to yours. A quality backlink from an authoritative site will increase search engine rankings and bring targeted visitors directly to your website, so be mindful when choosing websites where to submit content; low-quality ones should be avoided by using tools like Ahrefs to find them quickly.
Include links or embed videos that will engage your readers. You should encourage them to share the post on social media or leave a comment. This will help build trust between author/reader and create future opportunities. It would also be wise to include links back to contact pages or other relevant pages that provide more details about your company or products/services offered.
If you cannot secure a guest blog on a popular site, you can reach out to friends who have blogs or websites that are in your niche. Offer them something in exchange for a guest blog; for example, free products or services in exchange for their backlink.
4. Reach out to blog's audience
Guest posting can be an effective way to grow your audience and expand your reach as a writer, yet before getting started it's vitally important that you research the audience of the blog where you're posting so your content resonates with readers. Be mindful of any posts which appear overly promotional as these may not resonate with readers as effectively.
Another key factor is whether or not a blog accepts do-follow or no-follow links, with do-follow links being more beneficial to SEO efforts. If unsure, Semrush tools can help provide answers.
When searching for guest blogging opportunities, be wary of spammy websites. These websites will publish your article in exchange for a fee. This is against Google's guidelines on quality and could harm your search engine rankings. Reputation X does not use such sites in its reputation management services and advises others not to either.
Once you have identified a blog which accepts guest posts reach out to the editor and introduce yourself as an author biographer. Include your name, website URL, and email address. You may also need a headshot.